Introducing the

Industry commonly relies on SIPOC, DMAIC, and traditional phase-gate systems. We have found these and other product and process development tools to be either focused towards production and manufacturing environments, or too obtuse, generic, and cumbersome in their application to be relevant, applicable, and effective in the rapid product development cycles that are demanded by both industry and consumers today. Looking towards the software industry, new fast-paced approaches to software development such as Agile and Scrum have emerged, but unfortunately their structure doesn't scale or apply well in the context of product development where more physical goods are often involved. Frustrated by this, we set out to create a contemporary methodology that facilitates a rapid and versatile development environment while retaining the in-depth quality control afforded by slower-paced, traditional approaches.

What resulted is our IDEA Method™.

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IDEA™ Method Resources

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What can IDEA™ do for your ideas?™

Are you interested in finding out how we can apply our IDEA™ method to your project? Or maybe you want to learn more about Whitman Designs and IDEA™ itself? Don't hesitate to reach out; we love talking to people! Follow the link below to our contact form - it only takes a minute to fill out, and is the first step to starting what often ends up being the first of many exciting conversations!

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