Visual media is a compelling tool, and far before it is sold to customers an idea is often communicated and realized through imagery. This serves multiple functions, the most important of which is communicating your intent and conceptual design to the team as well as stakeholders and potential investors. It also allows for us to iterate through various possible design choices without spending the engineering time to develop fully functional CAD models and prototypes. Whitman Designs uses everything at our disposal - from back-of-the-napkin sketches to full photorealistic renders - to visualize concepts at every stage of the design process.