We believe that design is more than just ensuring your product is visually attractive to customers. To us, design means ensuring your product meets and exceeds your user, technical, and financial requirements. Deriving success from the development process means incorporating exceptional design across all elements - from the way a product is assembled to the way that product feels in use. Utilizing information gathered from user research, examining modern design trends, and evaluating materials for cost, properties, and feel are just a few of the ways in which we make the most informed design decisions.

Whitman Designs will never compromise or prioritize technical, aesthetic, or financial solutions over one another. We treat them as one dynamic entity. This is facilitated by our interdisciplinary expertise and approach to product development as well as the utilization of our IDEA™ method. This tandem, integrated approach improves efficiency, catalyzes innovation, and reduces time-to-market.